Rashmika Mandanna is an Indian actress who has gained popularity for her work in Telugu, Kannada, Tamil and Hindi films.
She was born on April 5, 1996, in a Kodava family in Virajpet, Karnataka.
Mandanna completed her early schooling from Coorg Public School and pursued a bachelor’s degree in Psychology, Journalism and English Literature at M. S. Ramaiah College of Arts, Science and Commerce in Bangalore.
She has received several awards for her work, including four SIIMA Awards and a Filmfare Award South.
Rashmika Mandanna video
Mandanna is featured in a deepfake video circulating on social media recently.
A woman is seen in the video getting into a lift, but Rashmika’s face has been placed over hers.
While some social media viewers were tricked into believing the woman was Rashmika, several informed that the actress was not the woman in the footage and that artificial intelligence had altered the video.
In reaction to the video, Mandanna and went viral on social media, Amitabh Bachchan has demanded legal action.
The audience was shocked when they saw the ‘Pushpa’ actress in the video get into a lift while sporting a form-fitting black dress with a low neckline.
Reporter and fact-checker Abhishek Kumar of AltNews brought the whole truth behind the video to the limelight.
The reporter added that the person in the video was not Mandanna but rather a British-Indian blogger by the name of Zara Patel when she revealed on X that the clip was a deepfake.
The reporter also demanded that the government take strong measures against individuals who intentionally abuse AI.
The original video is of Zara Patel, a British-Indian girl with 415K followers on Instagram. She uploaded this video on Instagram on 9 October. (2/3) pic.twitter.com/MJwx8OldJU
— Abhishek (@AbhishekSay) November 5, 2023
How has AI enable the spread of misinformation
AI has enabled the spread of misinformation in several ways.
Generative AI can be used to create fake content at little cost, making it easier for bad actors to spread misinformation.
This misinformation can be more convincing and emotionally appealing, making it more effective at fooling the public than human-created content.
AI-generated disinformation can be used to mislead voters, impersonate candidates, and undermine elections on a large scale and at a speed not previously seen.
Additionally, AI tools are only as good as their underlying data, which can be flawed, biased or designed to deceive, making it harder to distinguish fact from fiction.
AI can also be used to rapidly produce targeted campaign emails, texts, or videos, further contributing to the spread of misinformation.
The rapid proliferation of new manipulation techniques has led to an ‘arms race’ in the spread of fake news and online misinformation.
Furthermore, AI isn’t magic and requires access to data and information to evaluate data accuracy, making it essential to have policies and human oversight in place to address disinformation effectively.